Chief Executive Officer at Union Holding Group / Union Property Group LLC
October 2009 - Present
Direct all operations, finance, sales, & marketing initiatives. Co-manage contracting
staff of 8 and marketing / finance support team of 4.
- Manage Financials, P&L and budgets for 24 tenant-occupied rental units
- Maintain over 50% annual revenue growth since formation in 2009
- Develop and manage all direct mail, internet marketing and sales lead generation initiatives
- Responsible for all new property acquisitions - roughly 20 annually and growing
- Oversee all financial aspects of business including overseeing accounts payable and accounts receivable
Chief Sales & Marketing Officer at Jersey Famous Foods / Pyramid Food Service, Inc
July 2010 - September 2012 / January 2018 - Present
Direct all sales and marketing initiatives - including development and management of
sales force - to target multiple prospect audiences. Staff of 12.
- Engineered sales & marketing strategy to assist company growth by over 20%
- Developed and managed client and prospect database as well as sales lead generation initiatives
- Direct development of all corporate branding, marketing collateral, PR, web marketing and direct marketing
- Managed sales team - responsible for acquiring all corporate accounts consisting of over 250+ active grocery stores
Chief Marketing Officer at Integrated Direct LLC / Integrated Interactive LLC
December 2003 - July 2010
Managed daily operations for direct and interactive agency. Services provided, to
active client roster of over 50, include lead generation, media services, direect mail,
marketing strategy and web marketing. Staff of 42
- Developed entire client roster and overall billings from zero, then grew overall
revenues by 300% (on average) annually.
- Direct sales and business development staff and provide direction on new client
acquisition efforts.
- Supervise all creative and strategic projects, including overall operations
- Provide client-care and retention supervision for all clients, including
managerial support in weekly and monthly meetings.
Vice President of Marketing at BLS Funding
December 2001 - December 2003
Managed all lead generation, collateral development, online advertising, print
advertising, public relations, broadcast and mass-media advertising, event marketing
and database development to support nationwide sales staff of 250. $3MM budget.
Direct staff of 10. Indirect staff of 25.
- Implemented both short and long-term marketing strategies which directly
enhanced company growth by $500MM while simultaneously containing costs to
maintain ROI efficiencies of 700-800%
- Directed and initiated integrated marketing efforts in support of 10 branch
offices throughout the Us, to boost overall production and sales-force effectiveness
through local promotions and geo-targeted efforts.
- Provided strategic and creative direction for design and e-marketing of premier
websites Refinance.com, FastCash.com, BLSFund.com, and PremiumCapitalFunding.com.
Includes opt-in email marketing, search engine optimization, paid-inclusion, banners,
pop-ups and interstitial media placement.
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Developed and maintained corporate branding and image including collateral, logos, all
trademarked and copy-right materials. Includes all copy, press and investor relations
material associated with brand-building.
Director of Web Marketing at Jupiter Media Metrix
October 2000 - December 2001
Managed all online advertising, website development, direct marketing, opt-in email
marketing, sales lead generation, special events, PR, collateral, and database
management/development to support corporate sales and marketing objectives.
$800K budget. Staff of 8.
- Directed a team of developers in building a company-wide CRM database,
for client and prospect data, that allowed for efficient direct mail efforts,
reduced lead time to close sales, and greater overall customer service.
- Managed direct sales support efforts, including collateral development and
prospect/client events, which resulted in increased renewals and new customer
acquisition
- Spearheaded e-Commerce efforts contributing $900K in sales and significant
new customer acquisition.
Manager, Electronics Promotions at John Wiley & Sons INC
March 2000 - October 2000
Manager, Direct Response Marketing at John Wiley & Sons INC
May 1998 - March 2000
Managed all online and offline book marketing efforts, including direct mail,
opt-in and email marketing, online advertising, website development and
database management to drive revenue growth. $700K budget. Staff of 5.
- Provided strategic direction and management oversight for opt-in email, promotional web pages
and banner ads, which contributed to internet sales growth of 25% annually
- Successfully expanded e-commerce sales utilizing existing offline and online promotions;
developed integrated promotions, with online banners, opt-in e-mail and direct mail,
that drove traffic to online commerce store. Migrated many offline customers online
and increased overall e-commerce revenue over 30%.
- Supported direct sales force with direct mail/interactive efforts, contributing 20% to
departmental revenue growth.
Sr. Account Executive at Draft Worldwide
February 1997 - May 1998
Managed multiple strategic and created projects, including web, print, mail
DRTV, radio and database modeling for Home Box Office, Inc. (HBO). $2MM budget.
Staff of 16.
- Intituted traffic processes and procedures for all members of the
account team to reduce missed print deadlines and provide means to hold
individual A/E's accountable; resulted in 95% of print deadlines met, and
significant cost savings due to reduction in late fees and missed print runs.
- Consulted with client to implement an integrated multi-media plan (print, broadcast,
internet) based on less-costly interactive communications and remnant media space
that achieved 80% prospect and new client retention while adhering to clients 30%
budget cut.
- Created a six-phase direct mail program targeted at former customers and current
customers approaching service expiration to reverse decline in customer renewals; with
standard direct mail average response rates fo 2%, won back large percentage of former
customers and achieved a high customer retention/renewal rate.
Marketing Manager at Travers Tool Company
January 1996 - February 1997
Marketing Associate at Travers Tool Company
October 1995 - January 1996
Managed marketing efforts including production and mailing of catalog and brochures,
web development, print, events and database management. $150K budget. Staff of two.
- Increased annual catalog sales with development of full-color, 1000 page catalog
with better merchanidising that played direct role in increasing sales and repeat-buying
by current customers.
- Expanded advertising capabilities, and increased promotions while working with limited
budget; initiated and developed co-op advertising program through effective partnership
with key-product vendors.
- Successfully increased overall response rates by 30%, while increasing overall sales
revenues generated from prospect brochures; analyzed in house database and rented prospect
files to target more responsive.